Xerxes Atlas Blog
There's been one person I've been looking forward to meeting ever since I heard he was going to be there: Lawrence Lessig - the father of Creative Commons. Creative Commons Aotearoa New Zealand held a meetup this evening I got to hear of a number of projects and organisations that could be a good fit with this project. I had no idea that MusicHype was started in New Zealand for example. I just met the Chairman who lives in Wellington. I didn't get to chat to the guy from People in Your Neighbourhood, but he's done similar things in years gone by in terms of collaborative music creation backed by the British Council.
But Lawrence Lessig was the highlight. He's a pleasant and encouraging and unassuming man that takes an interest in projects no matter how small. His little spectacles top him off as a professor. This guy just ooses intelligence. He seemed genuinely interested in the wikimusical project, writing the URL in his iPhone for later. He then went on to tweet about it to his 150,000+ followers. Awesome.
Really looking forward to his keynote tomorrow morning.
BriefThis is the information we give to let you know what we're after and to inspire your composition
Submission or ProjectAn area of workspace based on one of the song briefs where people have added tracks. Perhaps they've added a drum track already but the rest of the parts haven't been written yet. You could add your track to the project even if you didn't start it. For each brief there could be many projects.
TrackA track is a recording. It could be of anything, a drum track, a piano or perhaps a mixdown track. There may be many tracks in a project. Using your recording software or Digital Audio Workstation (DAW) you can put all these tracks together to form a complete track which is known as a mixdown. Haven't got a DAW? Check out www.reaper.fm
So to start out check out the song briefs and go from there.
Image by Horia Varlan
"I'd love the premiere to be here," he says. "I think it would be awesome. This is very much the theme - Persian."
But Xerxes' Atlas is not really Mr Wood's musical. The 28-year-old has set the ball rolling but needs global collaboration to complete the work.
See the full article here
Thanks to Sophie Bond for covering this story.
Like the jet boat, the bungee jump, and even the humble pineapple lump; this is a true New Zealand invention. ‘Xerxes’ Atlas’, the world’s first wikimusical, aims to re-connect the theatre with young people through the power of the internet as a tool for collaboration.
The term 'wiki' - like 'open source' – usually refers to a website or free software designed for multiple people to collaborate by adding and editing content. For Xerxes’ Atlas this means anyone with internet access from around the world can contribute.
Chairwomen of the Xerxes’ Atlas Board, Bridget Marsh, said “declining theatre numbers, especially among younger generations, is a very real threat to the industry. We’re reaching out to a younger audience by developing a musical that connects with them through the internet and social media.”
Xerxes’ Atlas is about community and collaboration on a scale not seen in modern times in theatre,” said 28-year old creator and Board member Jade Wood. “It means anyone with internet access from around the world can contribute the music, lyrics and even choreography.”
“People can visit the website right now to read the song briefs and hear others’ contributions,” says Wood, “bringing together creative people from all around the world.”
Marsh is former Head of Performing and Screen Arts at UNITEC while entrepreneur Wood has a background in website development. Other members of the team include Business analyst Chad Carter and Lawyer and Documentary Edge Film Festival Organiser Alex Lee.
Information about Xerxes’ Atlas is accessible online. Read more on their website wikimusical.com or alternatively, follow them on Facebook and Twitter.
The show aired in California and Colorado.
Boomer Alley Radio Interview (5162 KB)
Hear the full show here
After reading the disappointed reviews for wikinomics, a book that I blogged about earlier, I found some other links that other readers recommended. Namely this book Free - The Future of a Radical Price by Chris Anderson. He was also the author of the Long Tail. A concept which I've read and blogged about but didn't realise there was a book that went with it. Maybe that's the next thing I'll read. The book is very comprehensive and gives a decent job of comparing both sides of the 'Free' coin which was one of the complaints readers had with wikinomics - it was too one sided.
I have just finished listening to the audio and didn't really want to type out what I think is a good summary of the main ideas in the book. A quick google search found me a site that has the abridged version of the book online for you to read or download.
THE TEN PRINCIPLES OF ABUNDANCE THINKING
1. If it’s digital, sooner or later it’s going to be free.In a competitive market, price falls to the marginal cost. The Internet is the most competitive market the world has ever seen, and the marginal costs of the technologies on which it runs—processing, bandwidth, and storage—get closer and closer to zero every year. Free becomes not just an option but an inevitability. Bits want to be free.
2. Atoms would like to be free, too, but they’re not so pushy about it.Outside of the digital realm, marginal costs rarely fall to zero. But Free is so psychologically attractive that marketers will always find ways to invoke it by redefining their business to make some things free while selling others. It’s not really free—it’s probably you paying sooner or later—but it’s often compelling all the same. Today, by creatively expanding the definition of their industry, companies from airlines to cars have found ways to make their core product free by selling something else.
3. You can’t stop Free.In the digital realm you can try to keep Free at bay with laws and locks, but eventually the force of economic gravity will win. What that means is that if the only thing stopping your product from being free is a secret code or a scary warning, you can be sure that there’s someone out there who will defeat it. Take Free back from the pirates, and sell upgrades.
4. You can make money from Free.People will pay to save time. People will pay to lower risk. People will pay for things they love. People will pay for status. People will pay if you make them (once they’re hooked). There are countless ways to make money around Free (I list fifty of them at the end of the book). Free opens doors, reaching new consumers. It doesn’t mean you can’t charge some of them.
5. Redefine your market.Ryanair’s competitors were in the airline seat business. It decided to be in the travel business instead. The difference: There are dozens of ways to make money in travel, from car rentals to subsidies from destinations hungry for tourists. The airline made its seats cheap, even free, to make more money around them.
6. Round down.If the cost of something is heading to zero, Free is just a matter of when, not if. Why not get there first, before someone else does? The first to Free gets attention, and there are always ways to turn that into money. What can you make free today?
7. Sooner or later you will compete with Free.Whether through cross-subsidies or software, somebody in your business is going to find a way to give away what you charge for. It may not be exactly the same thing, but the price discount of 100 percent may matter more. Your choice: Match that price and sell something else, or ensure that the differences in quality overcome the differences in price.
8. Embrace waste.If something is becoming too cheap to meter, stop metering it. From having flat fees to no fees, the most innovative companies are those who see which way the pricing trends are going and get ahead of them. “Your voice mail inbox is full” is the death rattle of an industry stuck with a scarcity model in a world of capacity abundance.
9. Free makes other things more valuable.Every abundance creates a new scarcity. A hundred years ago entertainment was scarce and time plentiful; now it’s the reverse. When one product or service becomes free, value migrates to the next higher layer. Go there.
10. Manage for abundance, not scarcity.Where resources are scarce, they are also expensive— you have to be careful how you use them. Thus traditional top- down management, which is all about control to avoid expensive mistakes. But when resources are cheap, you don’t have to manage the same way. As business functions become digital, they can also become more in dependent without risk of sinking the mothership. Company culture can shift from “Don’t screw up” to “Fail fast.”
It (Macrowikinomics) explores how some companies in the early 21st century have used mass collaboration (also called peer production) and open-source technology, such as wikis, to be successful. According to Tapscott, Wikinomics is based on four ideas: Openness, Peering, Sharing, and Acting Globally. The use of mass collaboration in a business environment, in recent history, can be seen as an extension of the trend in business to outsource: externalize formerly internal business functions to other business entities. The difference however is that instead of an organized business body brought into being specifically for a unique function, mass collaboration relies on free individual agents to come together and cooperate to improve a given operation or solve a problem. This kind of outsourcing is also referred to as crowdsourcing, to reflect this difference. This can be incentivized by a reward system, though it is not required.
So I'll be buying the book and I'll give you my review when I finish. For the meantime here's an interview of Don Tapscott:
UPDATE: looks like the reviews on Amazon are a bit depressing, so maybe I won't read it.. Seems like the book is really long and convoluted. Perhaps best to read the wikipedia entry and watch the videos.
Luckily for you I'm not a small so here's me modelling the t-shirt. Some of you will instantly get it and will be reaching for your phones. If you don't get it, not to worry.
What I'm wearing is a QR code.
It's like a glorified bar-code and all the information that the creator wants is contained INSIDE that image. At first I thought scanners read the code and then had to match it up with some kind of online database to give you the information. I was wrong.
So the message that the users get when they scan the image is :
http://wikimusical.com/XA-musical/QR The world's first wikimusical! Want to help write the songs and choreography for a Hip-hop / Pop musical? Check out the link above and check out the progressIf you have a smart phone (iPhone / Andriod etc) You should be able to download from the relevant App store a free barcode scanner. You use the scanner program to read the image (or any other image like it) and voila!, you get a message.
It's something all the cool kids are into.
You won't be able to read my t-shirt because the QR isn't completely showing. If you want to test out the whole thing here it is:
About a week ago most of the Xerxes' Atlas team met for a drinks and nibbles night in Auckland, which was something of a creative summit about the project. We invited a bunch of smart and talented people were able to pick their brains regarding our project to see what was working, what wasn't and try to find areas that we could expand into.
While not as many people showed up as we expected, that turned out to be a good thing because we got some really quality feedback and had a great discussion going that might not have been possible with a larger group.
One important distinction to come out of the meeting was the idea of the difference between product and process, and whether a finished theatrical production was the final product for us, or whether the actual PROCESS of developing a wikimusical is the product.
Producing and premiering a new musical is a pretty massive undertaking, and it would take a lot of funding to be able to do it properly. However, what makes this project interesting is not that it's a NEW musical, but that it's an OPEN SOURCE musical, or a WIKIMUSICAL. I think we came to realise that in order to complete the project we don't have to mount the production ourselves, but develop the tools and resources for other people to produce their own versions of it.
Jade's unique vision is for a musical that can easily be changed and adapted for each production, and where open collaboration is a central part of the creative process. In focusing just on that aspect, as well as reaching out to groups that might be interested in eventually producing XA, we'll be able to use our resources better and hopefully be a bit more efficient.
All of this came out of the meeting last week, and while it's changed the parameters of the project a bit, we're very excited about this evolution. So as far as we're concerned, the meeting was a big success and I'm sure you'll hear more about our new direction in the coming weeks.
- The under-appreicated first follower is really a leader
- I meet the father of Creative Commons
- Confused by Briefs, Projects, Submissions, Tracks? Terminology explained
- First Newspaper article
- World's first wikimusical ready for contributors
- American Radio Interview: Listen here
- Free: The Future of a Radical Price
- Wikinomics - How mass collaboration changes everything
- QR code T-shirts now available
- Xerxes' Atlas Creative Summit
- Aaron Humphrey (4)
- Alanagh Griffin (1)
- Alex Lee (4)
- ASHIRA (3)
- Board of Directors (8)
- books (2)
- boomer alley (1)
- Bridget Marsh (6)
- Business Model (1)
- ccHost (1)
- Chad Carter (5)
- Chris Anderson (1)
- cinema, video (1)
- collaboration (7)
- Copyleft (7)
- Copyright (8)
- Creative Commons (8)
- digitalmusician.net (1)
- Don Tapscott (1)
- elance (2)
- Elliot Bledsoe (4)
- Esther (1)
- facebook (1)
- film (1)
- Free (1)
- Generation Y (1)
- Generation Z (1)
- Georgia Wood (2)
- Grant Application (1)
- incorporation (1)
- Internet Piracy (4)
- Jade Wood (7)
- Jaron Lanier (1)
- Justin Eade (4)
- Kobus Retief (1)
- Kompoz (1)
- Lawrence Lessig (2)
- leadership (1)
- Manukau City Council (1)
- Merchandise (1)
- Mike Masnick (2)
- movie (2)
- music business (4)
- Naveena Charles (1)
- Nina Paley (2)
- non-commercial licence (1)
- One Night With the King (1)
- opensource, open-source, open source (9)
- promo video (1)
- QR code (1)
- radio interview (1)
- Sale St. (1)
- Sam Kunze (1)
- science commons (2)
- script (2)
- Sita Sings the Blues (2)
- technical requirement (1)
- TelstraClear Pacific (1)
- Terminology (1)
- Terms (1)
- Trent Reznor (2)
- t-shirt (2)
- vlog (9)
- wik-emusical (2)
- wiki-musical (7)
- wikinomics (2)
- writing (3)
This work is licensed under a Creative Commons Licence.